Hotel Marketing Consultant Helping UK Hotels Increase Direct Bookings
Discover how Big Bear helps hotels across the UK grow direct revenue, reduce OTA dependency, and build a marketing strategy that actually delivers.
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Featured Projects
Getting Client Results
10x higher performance than previous agency
WOOLACOMBE BAY HOTEL
View Case StudyHigh Return on Investment:
£17,200 in returns for every £1,000 invested in ads
The Fellows House
View Case StudyLead Generation Powerhouse:
300 additional wedding enquiries per month
OAKLEY HALL HOTEL
View Case Study
We offer a comprehensive range of marketing services and digital solutions, providing a wide range of services tailored to the hospitality sector, including website development, booking engine integration, and quality content creation.
That’s where Big Bear comes in.
We’re a specialist hotel marketing consultancy helping hotels across the UK get discovered online, attract more direct guests, and reduce dependency on OTAs. Whether you manage a boutique hotel, resort, or multi-property group, we’ll help you align your business goals with a clear, data-driven marketing strategy that delivers real results.
Our consultancy delivers tailored solutions for clients, hospitality clients, and hospitality businesses, ensuring each receives dedicated support and strategies that fit their unique needs and budget. We have extensive experience working with restaurants and venues, helping them increase bookings and drive sales. Our team has developed innovative websites and digital platforms for hospitality businesses, leveraging our deep knowledge and skilled marketers in the sector. We have developed proprietary strategies and platforms to help our clients grow, driven by our passion for hospitality marketing.
Our digital strategies harness the power to boost revenue, increase bookings, and drive more direct bookings while reducing OTA commissions. We encourage you to explore our case studies and resources to see how we help clients grow sales and make more money. Producing quality content is central to our marketing approach, and our local expertise in the UK's hospitality sector sets us apart.
We help customers engage with hotels and hospitality brands through effective digital marketing, with communication and guest management at the core of operational success. Our focus is on driving bookings, increasing bookings, and generating more direct bookings for our clients. We understand the challenge of OTA commissions and work to minimise them through direct booking strategies and booking engine integration. All our services are designed to deliver results within the budget constraints of our clients.
Why Work with a Hotel Marketing Consultant?
Our consultancy helps you step back, assess performance, and create a clear growth roadmap for your hotel. Working with a hotel marketing consultant allows you to:
- Develop an effective strategy and marketing plan that’s tailored to your property, target audience, and budget
- Identify which channels deliver genuine ROI (and which don’t)
- Improve visibility across search, social, and paid platforms
- Benchmark your performance against key competitors
- Empower your team with clarity, focus, and accountability, while enhancing communication to improve team coordination and guest experience
- Leverage deep industry knowledge for better results and informed decision-making
- Deliver personalized service to clients in the hospitality business, ensuring tailored solutions and dedicated support
- Increase bookings and drive bookings through proven digital marketing strategies and direct reservation channels
The Big Bear Precision Growth Framework™
Every consultancy project we deliver is built around our proven methodology - the Big Bear Precision Growth Framework™.
This framework was developed using deep industry knowledge and experience, ensuring it delivers an effective strategy for hotel marketing. It’s a tried-and-tested system designed to help hotels make confident, informed marketing decisions and achieve consistent growth, harnessing the power of our approach to drive outstanding results for our clients.
Competitor Benchmarking
We benchmark your hotel against a range of competitors and venues in the hospitality sector, analyzing not only your overall performance but also specific metrics like sales performance. This helps identify where your hotel stands out and where you’re missing opportunities.
Strategy Development
Next, we build a tailored strategy that aligns your business goals with your digital marketing objectives, ensuring every pound of spend has purpose. We ensure that your strategy is aligned with your budget, so you get the most value from your investment. Our consultancy delivers an effective strategy tailored to each client, with quality content as a key component to drive engagement and growth. As part of our comprehensive solution, we offer a full range of marketing services designed specifically for the hospitality and hotel industry.
Implementation Support
We’ll guide your team through execution, providing the tools, templates, and expertise needed to deliver consistent, high-quality marketing activity. Our implementation support includes improving communication within your team and with guests, ensuring smooth coordination and enhanced guest experience.
We offer a range of services, such as building or optimizing hospitality websites and integrating a booking engine to streamline direct bookings. These efforts help hotels better engage with customers and drive more bookings.
Ongoing Consultancy
As your marketing partner, we stay involved—refining, optimising, and adapting strategies as guest behaviour, market trends, and technology evolve. Our ongoing support is dedicated to hospitality clients, driven by a genuine passion for their success.
Every stage of our framework is designed to strengthen visibility, increase bookings, focus on driving bookings, and achieve more direct bookings, while reducing OTA commissions and dependency.
Hotel Marketing and Technology
Across the UK, independent hotels and hospitality businesses are investing in their digital presence to boost direct bookings and reduce reliance on online travel agencies. By partnering with a hospitality marketing agency that specialises in digital marketing, hotels can increase brand awareness, attract more potential guests, and drive website traffic that converts into bookings. Proven strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media management are essential for increasing online visibility and reaching new audiences.
Reputation management is another critical component of effective hotel marketing. Today’s guests rely heavily on online reviews and social proof when choosing where to stay. A marketing agency with expertise in reputation management can help hotels monitor, manage, and enhance their online reputation, ensuring that every guest experience translates into positive feedback and more bookings.
Data and analytics play a pivotal role in shaping successful marketing efforts. By analysing customer behaviour and preferences, a hospitality marketing agency can help hotels make informed decisions about their marketing spend, refine their strategies, and deliver engaging content that resonates with their target market. This data-driven approach not only improves the guest experience but also maximises return on investment and supports long-term business goals.
Technology integration is also transforming the way hotels operate and market themselves. From user-friendly booking engines to advanced property management systems, the right technology streamlines operations and makes it easier for guests to book directly. A knowledgeable marketing agency can ensure that these systems work seamlessly with your marketing strategy, creating a frictionless journey from discovery to booking.
Ultimately, leveraging technology and digital marketing empowers hotels to stay ahead in a competitive market, increase direct bookings, and drive sustainable revenue growth. With the support of a dedicated hospitality marketing agency, hotels can develop effective strategies, manage their reputation, and achieve greater success—welcoming more guests and building a stronger brand for the future.
Digital Marketing Deep Dive
Seeking clarity in your digital marketing?
Unlock the insights you need to drive predictable, profitable growth.
Our Digital Marketing Deep Dive gives you clear, actionable recommendations to transform your hotel’s marketing into a consistent engine for direct bookings. We thoroughly analyse your SEO, PPC campaigns, website performance & social media presence to uncover exactly what’s holding you back - and what will accelerate your success.
Whether you’re looking to cut through the noise, reduce reliance on OTAs, or simply understand what’s really working, this is where clarity begins - and results follow.
Great strategy is built on solid insights.
Hotel Growth Framework™
Looking for an agency partner who’s focused on real results - not vanity metrics?
Our proven Hotel Growth Framework™ removes the guesswork and wasted spend by focusing only on what truly moves the needle.
This structured, step-by-step approach aligns your marketing efforts with your business goals, creating a clear pathway to consistent, predictable growth.
From defining your ideal guests and selecting the right marketing channels, to optimising your website for conversions and refining your campaigns over time, we help you build a marketing engine that delivers more direct bookings - and fewer OTA commissions.It’s not theory.
It’s a unique framework used only by Big Bear, built on real-world results.
“We've gone from having two therapists on a day to having four therapists some days, so almost doubling capacity. I would definitely recommend Big Bear to work with!“