Redesigning a Seamless Digital Experience for Woolacombe Beach Retreats
Website Design | Website Development | Website Maintenance | Website Launch
The existing website had become a major obstacle to growth for Devon's favourite Beach Retreats. This made it challenging for the internal team to update the website as needed, and adding new features or content required external support, which limited flexibility.
Mobile performance and overall user experience were also lacking. With more guests browsing and booking on mobile devices, the outdated site created friction in the booking journey and failed to reflect the quality of the accommodation.
Visually, the website no longer did justice to the brand. The outdated design made it difficult to communicate the character and appeal of the beach retreats, and it limited the team’s ability to showcase the full guest experience.
With the summer season fast approaching, our team adopted an agile and highly collaborative process to deliver a modern, future-proof website, on time and on budget.
We designed a modern, visually rich website that reflected the relaxed, coastal feel of a Woolacombe retreat. The new layout offered a seamless booking experience and showcased each property through large-format imagery and curated content.
We restructured the content to better showcase each retreat, using large-format photography and refined layouts to reflect the premium nature of the offering. Local experiences, key amenities, and guest highlights were integrated to position the brand as more than just a place to stay - it became part of the overall destination appeal.
As the property’s needs evolved, so too did the requirements of their website. We ensured the entire platform was built to be easily managed by their team.
Updates to imagery, booking options, special offers, and site content can now be made in real time - without waiting on third-party support.
Following the successful launch of the new website, Woolacombe Beach Retreats extended our partnership by appointing Big Bear as their dedicated PPC agency.
With deep insight into the brand and user behaviours, we seamlessly transitioned into managing performance campaigns focused on increasing bookings and visibility.
The launch of the new website transformed the digital experience for Woolacombe Beach Retreats. The modern design aligned perfectly with the quality of the accommodation and improved conversion paths for guests. Internally, the team could finally manage and adapt the site as needed; without delays.
The refreshed platform also laid a strong foundation for broader marketing activity, helping the brand build visibility and maximise performance across digital channels.
“The Big Bear team are friendly, responsive, & very reliable.
What we really like is their clear communication - everybody is such a pleasure to work with! Thanks Big Bear :)”
Marketing Team at Woolacombe Beach Retreats