New Restaurant Website Launch
Bringing The Folio Bar & Kitchen to Life Online
Website Design | Website Development | Website Maintenance | Website Launch
The Folio Bar & Kitchen, based in the heart of Cambridge and part of The Fellows House Hotel, is a destination restaurant created for both hotel guests and locals to enjoy refined, seasonal food in a relaxed, stylish setting.
The team approached Big Bear to design and develop a custom website that would reflect the personality of the new fine dining restaurant, support its launch, and position it as more than just a hotel restaurant—but a true culinary destination.
The Challenge
With the launch of The Fellows House Hotel on the horizon, The Folio Bar & Kitchen needed a strong digital presence that would capture attention from both guests and local diners.
The challenge was to create a bespoke website that not only showcased the food and ambiance of the restaurant but also set it apart as an independent dining experience—encouraging visitors to choose The Folio as a standalone destination in Cambridge. With a tight deadline to launch the team knew that they could trust Big Bear to deliver exactly what they were looking for and in time for the restaurant opening event.
Big Bear’s Approach
We took an agile approach to this website design & build project and worked closely with the internal team at the restaurant to bring their vision to life. It was not only about delivering a website but a guest experience platform that could grow as the restaurant expands.
Strategic Design & Build
Working closely with the team and using their brand guidelines, we built a fully custom website designed to act as both an elegant brochure and a high-converting booking platform.
Key features included:
- Intuitive layout showcasing menus, photography, and venue details
- Integrated table booking system
- Fully responsive design across all devices
- SEO-friendly structure for visibility in local search
User-Friendly Content Management
Knowing that restaurants evolve quickly—from seasonal menus to events and new photography—we built the website with full flexibility in mind.
The team at The Folio can easily update:
- Menu PDFs and food/drink listings
- Promotional banners and announcements
- On-page copy and imagery
This freedom ensures their marketing team can move quickly without relying on third-party support.
Performance & Analytics
We implemented custom tracking and analytics, enabling the team to monitor website traffic, booking conversions, and engagement since the first day the website was available online.
The website had funcitionality structure in mind and not just creative look in order to enable data collection at the right points.
The restaurant's website launched in perfect alignment with the hotel and immediately became a cornerstone of its own identity. With a strong social media buzz surrounding the opening, the website played a key role in converting interest into table bookings.
The Folio Bar & Kitchen’s digital presence quickly matched the sophistication of the in-person experience, helping to establish it as one of Cambridge’s most exciting new dining spots.
Our clients said . . .
“What sets Big Bear apart is not just their technical prowess, but also their exceptional customer service. The team at Big Bear has consistently gone above & beyond to assist us with our digital marketing needs.
Their friendly & positive approach has made every interaction a pleasure...”
Marketing Manager
Summary of the project
High-quality visuals not only elevated the entire user experience but also instantly conveyed the restaurant’s level of service and atmosphere. Investing in excellent imagery allowed the website to truly reflect the food, environment, and brand vision.
This project also reaffirmed how powerful it is when clients give us the trust and creative freedom to apply our expertise. The collaboration with The Folio Bar & Kitchen team allowed us to deliver a beautiful, results-driven website that met every objective—on time and within budget.
