New Hotel Launch & Ongoing Digital Marketing Success
Applying the BIG BEAR HOTEL GROWTH FRAMEWORK™
Website Design & Build | Google Ads | Paid Social | SEO | Graphic Design
The Fellows House, Curio Collection by Hilton, is a luxury apartment-style hotel for Cambridge visitors who want to feel truly at home, while experiencing the most refined and inspiring stay the city has to offer.
They approached Big Bear to build and launch a new website for their hotel opening in 2021, and to provide digital marketing support to build awareness of their hotel and boost bookings.
The Challenge
As a brand new hotel, The Fellows House required a trusted partner to build and launch their digital presence; setting them up for a successful hotel launch. They were also looking to build their brand recognition and create a clear pathway to consistent, predictable growth for online room bookings.
The Fellows House team approached Big Bear for digital marketing support after working with us on other successful projects. They loved our speedy delivery and creative approach, and we had already built a good working relationship.
Big Bear’s Approach
Our team got stuck in implementing the BIG BEAR HOTEL GROWTH FRAMEWORK™. We began with a deep dive analysis of the hotel’s marketing channels, giving us a clear understanding of their existing strategies. We used these insights to tailor an approach that was as unique as the hotel itself.
Digital Marketing Deep Dive:
Before developing the strategy, we conducted in-depth research into the hotel’s competitors and target audience - both locally and globally. This analysis revealed the optimal combination of digital marketing activities required to achieve their growth goals and establish a strong foundation as a new hotel.
Quarterly Strategy Sessions:
We maintained a close working relationship with The Fellows House through monthly performance reviews and regular check-ins. These sessions allowed us to evaluate ongoing results, stay ahead of changes, and fine-tune our strategy in line with hotel updates and market trends.
Social Media Overhaul:
With a fast-paced hospitality environment, the hotel team faced challenges in maintaining a consistent social media presence. Our team stepped in to deliver a cohesive and engaging content strategy. We also provided monthly on-site content capture, ensuring their social platforms reflected the high-quality guest experience the brand promises.
Ad Campaigns with a Punch:
From day one, the hotel needed to build brand awareness and drive bookings. We launched targeted advertising campaigns that attracted both short- and long-stay guests. These campaigns played a key role in maintaining a consistent 97%+ occupancy rate - even during low seasons.
The Results
Using the BIG BEAR HOTEL GROWTH FRAMEWORK™
High Return on Investment
£17,200 in returns for every £1,000
invested in ads
Maximised Occupancy
97% occupancy months
achieved consistently
Significant Revenue Growth
Exceeded £430,000 per year in direct room bookings
alone from PPC
From our clients at The Fellows House . . .
“What sets Big Bear apart is not just their technical prowess, but also their exceptional customer service. The team at Big Bear has consistently gone above & beyond to assist us with our digital marketing needs.
Their friendly & positive approach has made every interaction a pleasure...”
Marketing Manager
Full circle digital marketing
Through a strategic blend of digital marketing services, the hotel quickly became a must-visit destination in Cambridge. By focusing on increasing bookings and enhancing visibility, we empowered The Fellows House to confidently invest in marketing activities that drive results: boosting bookings, building brand awareness, and attracting return visitors. Every tactic we implemented was designed to align seamlessly with their brand and business goals.
