Digital Marketing
Case Study

Restaurant & Bar, Hampshire
Digital Marketing | PPC | Paid Social | SEO

The Glasshouse Restaurant is a celebration of modern British dining with a strong commitment to sustainability. Championing a “field to fork” philosophy, the restaurant sources fresh produce locally—including from its very own Kitchen Garden.

The Glasshouse isn’t just popular with locals—it’s a sought-after destination for diners from across the UK. With a series of awards under its belt, including the Bronze Beautiful South Award, it had everything going for it—except the digital marketing results to match. That’s where our agency stepped in.

The Challenges Identified

The Glasshouse team came to us with two key frustrations:
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1. Their organic traffic was flatlining, with poor page rankings meaning they weren’t being found by the right audience.

2. Their PPC campaigns weren’t performing, and they lacked the support and transparency needed to understand where things were going wrong.

On top of this, they’d experienced poor communication with their previous agency, leaving them in the dark about how their marketing spend was being used.

The goal was clear: boost online visibility, drive direct bookings, and finally have a digital strategy that matched the restaurant’s exceptional reputation.

Our Approach

We brought in our BIG BEAR HOTEL GROWTH FRAMEWORK™—tailored to fit the unique needs of this hospitality brand.

Cohesive Strategy, Clear Communication:

Every tactic was explained. Every result was shared. No smoke and mirrors—just a partnership built on trust and transparency.

PPC with Purpose:

We built targeted Google Ads campaigns that honed in on intent-led search terms and brought in ready-to-book diners and as a further win hotel guests (profitable for both the restaurant and hotel it is within).

SEO That Builds Authority:

We optimised key pages, strengthened local SEO signals, and made sure search engines could find and favour the restaurant.

The Results

Using the BIG BEAR HOTEL GROWTH FRAMEWORK™

Organic Growth

93% Increase in Organic Visibility

for over 100 keywords

Improved Discoverability

50% Boost in Search Engine Rankings

leading in top SERP positions

High Return on Investment

£5,000 returned for every £1,000

invested in Ad campaigns

From our clients at Glasshouse Restaurant . . .

“The team's attention to detail and commitment to quality have been evident ever since our first consultation. They go above and beyond to help support our business goals, and their friendly, collaborative approach makes the entire process enjoyable and stress-free.

I would highly recommend Big Bear Creative to anyone looking for a talented and reliable marketing agency.”

Marketing Team at Glasshouse Restaurant

Recipe for Long-Term Success

From day one, it was all about collaboration. Working closely with The Glasshouse’s internal marketing team, we developed a strategy that let SEO and PPC complement each other rather than compete.

At Big Bear, we’re proud to have played a role in The Glasshouse’s growth. From increased bookings to stronger brand visibility, this campaign proved what’s possible when digital marketing is done right.