Hotels / Spas / Restaurants
Our comprehensive branding services define and transform your brand, building an authentic, relatable brand that resonates with your audiences.
Through research and competitor analysis we get to the core of what makes your brand unique. These insights underpin our brand positioning work, resulting in clear, compelling brand messaging.
Brand Positioning | Brand Messaging & Tone of Voice | Guest Profiling
We build a visual identity that aligns with your brand strategy; crafting authentic designs that resonate with your audiences. We create a logo and guidelines that ensure you are consistently represented wherever your brand is seen.
Logo Design | Brand Development | Brand Guidelines | Brand Launch
Our designs communicate your brand effectively across all touchpoints. From your in-room collateral, to your website; we ensure your brand is applied consistently and creatively for maximum impact. We can design and produce a wide range of print and digital design assets for your new brand launch, as well as providing ongoing design support as you need it.
In-room Collateral | Brochures | Menus | Stationery | Web Design
Great brands are build upon solid foundations. Our comprehensive branding process allows us to build brands with impact that resonate with their audiences.
We start with conversations and competitor research, then review any existing branding, before moving on to brand workshops. Investing time in this vital part of the project ensures we create an authentic brand which your audiences can relate to.
We conduct guest profiling sessions with key members of your team, where we look in detail at the different types of guest for your property.
We define and communicate the value proposition and unique promise your brand offers to your target audience.
We distill down our research and insights, to communicate your vision, mission, values, brand architecture and tone of voice.
Combining insights with creativity, moodboards help us agree on a design direction, before we get to work creating a logo that aligns with your brand strategy to leave a lasting impact. We also explore your brand architecture and create relevant visual identifiers for on-site facilities including Restaurants, Golf, or Spas.
Next we define the visual elements of your visual identity that surrounds your logo. We create branded designs exploring the fonts, colour palette and supporting visual elements of your brand and share mock ups so you can see it come to life.
We create a comprehensive guide to ensure consistency in your visual identity, voice, and message. Brand Guidelines help to build brand recognition and promote consistency across all channels, ensuring readiness for a successful launch.
We design and produce a wide range of marketing assets to support you in launching your new brand identity. Ensuring each touchpoint is aligned - from your digital platforms to print materials and marketing collateral.