Achieving a 14x Return on Google Ad Spend

Coastal Hotel & Spa
Digital Marketing | PPC | Paid Social | SEO

Woolacombe Bay Hotel isn’t just a place to stay; it’s a piece of North Devon’s soul. Since the 1800s, this family-owned gem has been welcoming guests with open arms. With a history as rich as its ocean views, Woolacombe Bay Hotel has been a beacon for travelers far & wide since its grand revival in 1987.

They approached Big Bear as they were unhappy with the performance of their current agency & looking to achieve better returns from their digital marketing. They were looking for more than just a marketing agency; they wanted a partner whose values of trust & honesty aligned with theirs.

The Challenge

Woolacombe Bay Hotel weren’t reaching enough people and their digital marketing wasn’t driving enough of the right type of guest. Their spa wasn’t getting enough enquiries with the current efforts. As a seasonal hotel they experiencing several quiet months each year and were looking to bridge the gaps between peak and non- peak periods.

Big Bear’s Approach

Our team got stuck in implementing the BIG BEAR HOTEL GROWTH FRAMEWORK™. We began with a deep dive analysis of the hotel’s marketing channels, giving us a clear understanding of their existing strategies. We used these insights to tailor an approach that was as unique as the hotel itself.

Digital Marketing Deep Dive:

We conducted an in-depth analysis of the hotel’s digital marketing channels - uncovering hidden opportunities, fixing blind spots & putting them on the path to more direct bookings.

Quarterly Strategy Sessions:

We mapped out consistent & adaptable digital marketing efforts that could pivot with the seasons.

Social Media Overhaul:

We conducted a thorough social media audit, creating targeted content strategies & proactive engagement that made waves.

Ad Campaigns with a Punch:

We rolled out integrated PPC ad campaigns, leveraging the hotel’s stunning assets to maximise efficiency & reach.

The Results

Using the BIG BEAR HOTEL GROWTH FRAMEWORK™

High Return on Investment

14x return on ad spend

even during low season

Organic SEO Success

Over £167,000 in direct sales

from organic Google searches

Supporting Growth

10x higher performance

than previous agency

A results driven approach based on solid data not only boosted revenue for the hotel, but also solidified a relationship built on trust & shared success.

Woolacombe Bay Hotel isn’t just a coastal retreat anymore - it’s a digital powerhouse. With a foundation laid for long-term success, this partnership is set up for success for years to come.

What our clients at Woolacombe Bay say about us

“The Big Bear team are friendly, responsive, & very reliable. We’ve seen a massive increase in the results from our Google Ads, & they’ve been a great support in a tough competitive environment.

What we really like is their clear communication - everybody is such a pleasure to work with! Thanks Big Bear :)”

Woolacombe Bay Hotel & Spa

Looking ahead

This project highlights our belief in the power of data-driven decisions. Deep analysis not only boosted revenue but also solidified a relationship built on trust and shared success. The journey with Woolacombe Bay Hotel showcases how strategic insights can transform a brand's digital landscape.

Thanks to Big Bear’s integrated digital efforts, Woolacombe Bay Hotel isn’t just a coastal retreat anymore - it’s a digital powerhouse. With a foundation laid for long-term success, this partnership is set up for success for years to come.