Hotel & Hospitality Marketing
Turning Clicks into Guests with Smarter Hotel Marketing

Since 2016

Search engine optimisation for hotels
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Copy writing and Marketing
Agency work life
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Home office layout Big Bear
Digital Marketing Agency at Cambridgeshire
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Drive more direct bookings, reduce OTA commissions & increase overall profitability with Digital Marketing from Big Bear.
Getting Client Results

10x higher performance than previous agency

WOOLACOMBE BAY HOTEL

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High Return on Investment:

£17,200 in returns for every £1,000 invested in ads

The Fellows House

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Lead Generation Powerhouse:

300 additional wedding enquiries per month

OAKLEY HALL HOTEL

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At Big Bear, we don’t rely on guesswork or generic tactics. Our success comes from applying the Big Bear Hotel Growth Framework™ - a proven, data-driven system designed specifically for hotels and hospitality businesses.

Digital Marketing Deep Dive

Seeking clarity in your digital marketing?

Unlock the insights you need to drive predictable, profitable growth.

Our Digital Marketing Deep Dive gives you clear, actionable recommendations to transform your hotel’s marketing into a consistent engine for direct bookings. We thoroughly analyse your SEO, PPC campaigns, website performance & social media presence to uncover exactly what’s holding you back - and what will accelerate your success.

Whether you’re looking to cut through the noise, reduce reliance on OTAs, or simply understand what’s really working, this is where clarity begins - and results follow.

Great strategy is built on solid insights.

Enquire about analysis and insights

Hotel Growth Framework™

Looking for an agency partner who’s focused on real results - not vanity metrics?

Our proven Hotel Growth Framework™ removes the guesswork and wasted spend by focusing only on what truly moves the needle.

This structured, step-by-step approach aligns your marketing efforts with your business goals, creating a clear pathway to consistent, predictable growth.

From defining your ideal guests and selecting the right marketing channels, to optimising your website for conversions and refining your campaigns over time, we help you build a marketing engine that delivers more direct bookings - and fewer OTA commissions.It’s not theory.

It’s a unique framework used only by Big Bear,  built on real-world results.

Get in touch to find out more

“Definitely we've been a lot busier. We've gone from having two therapists on a day to having four therapists some days, so almost doubling capacity. I would definitely recommend Big Bear to work with!“

Angela Black

Head of Spa and Leisure

More profitable
stays for every hotel

At Big Bear, we’ve been creating powerful, results-driven digital marketing strategies for hotels & hospitality businesses since 2016.

As a boutique agency that consistently outperforms larger, more generic providers, we know exactly what high-performing hotel marketing really looks like.

We specialise in driving more direct bookings, reducing OTA dependency, & increasing overall profitability - not just clicks or impressions.

Our team takes a holistic, joined-up approach to digital marketing. We ensure all your channels - from SEO & paid ads to social media & email - work together in perfect harmony, aligned with your business goals & tailored to your unique brand & audience.

Dedicated hotel marketing agency


Our digital hotel services:
Website Design
SEO (Search Engine Optimisation)
Paid Ads (Google ads, Bing etc)
Marketing Strategy and Support
Branding and Design
Marketing Agency Services


We work really well with hotels and apart hotels to deliver stunning hotel Website design & Graphic Design that adds value and helps sell your hotels to new and existing guests.

It’s competitive out there and now is not the time to take a back seat with you hotel marketing.

We have the hotel marketing agency expertise to provide winning digital marketing campaigns that deliver more bookings and website traffic for your hotel or hotel groups.

Through SEO, Google hotel Ads, social media and really awesome branding and websites we deliver more customers to your front door, whether you are a luxury hotel or a new apart hotel.

Our team is here to support your hotel and your marketing team all the way. We’re proven partners that always deliver the goods. We’re the trusted digital marketing agency of choice because we always deliver.

Bespoke websites for hotels and hospitality businesses


From stunning luxury hotel websites to more functional but still great looking apart-hotel websites, we have a proven track record in web design and development.

Your hotel website represents the level of service and quality that your hotel offers. Most potential guests will look at this before making a booking with you. Your website is your chance to make a great first impression and to making your guests excited to be staying with you. We take care of your conversion rates, coding and website changes.

Unique Hotel Industry Branding


A brand is at the heart of everything that you offer. Need brand guidelines and logo assets creating?

We’re here for you. We’re a marketing agency that want to help you succeed. We’re award winning for a reason.
Digital marketing agency delivering strategy and digital marketing services
Driving the right kind of visitor is essential for growth. We work across SEO (Google traffic) and Paid Marketing channels to maximise your brand awareness and deliver the customers to your front door. Take a look at our dedicated hotel marketing website.
Search Engine Optimisation (SEO) for Hotels and the travel industry
Organic search should be the cornerstone of your hotel’s marketing efforts. We help increase your organic traffic and get you to the top of the search rankings. Take a look at our dedicated SEO for hotels website.
Data and reporting of your digital marketing
We make it easy for you to see what is working in your digital marketing strategy. Our unique data dashboards provide your whole team up to date information on your campaign performance for better decision making. A hotel marketing agency that keeps you informed every step of the way.
Marketing strategy for the hotel and hospitality industry
As a hospitality marketing agency our team can help deliver targeted campaigns that speak to your guests and potential guests, getting you more bookings.We’re always happy to have a chat about how we could help you with your hotel marketing strategy.


We're not like most marketing agencies.
We're different.
We're Big Bear.
We're marketing experts.

Social Media Marketing for hotels
Social media management and managed social media services to save you time and energy.

We’ll look after your hotel’s social media channels, supporting all of your great content and keeping your followers engaged. We also offer paid social media marketing services.

Thinking about using influencer marketing? Travel marketing has seen great results with this approach. Our team are great at identifying influencers and micro-influencers who can help shout about your wonderful business and who are up to date with the latest hotel marketing trends.

Email Marketing for hotels

The majority of business is still done via email. Our team has the marketing expertise to manage your hotel’s email marketing channel, delivering engaging content to your customers helping drive direct bookings and increase guest returns and help pack out your hotel bars and restaurants. Email should sit firmly in your digital marketing strategy? Is it part of yours?

Aparthotel digital marketing.

What is an aparthotel?


An apart hotel is a type of accommodation that offers all the comforts and services of a hotel, but with the added benefit of having self-catering facilities in each room or suite.

Many apart hotels are located in prime city centre locations, making them ideal for business travellers or holidaymakers who want to be close to all the action. We offer marketing services that help with direct bookings and drive guests to you with online marketing, content marketing and forward thinking, award winning digital advertising.

If you are running or thinking about starting an apart hotel, then get in touch – we would love to help you with your branding and hotel marketing.

Hospitality marketing agency services that get you results.
Talk to Big Bear