Hotel Marketing
Strategy & Planning
for 2026
2026 is fast approaching – and the hotels that thrive next year won’t be the ones doing more marketing, but the ones with sharper strategies.
With shifting traveller behaviours, rising OTA pressures, and increased competition across every channel, having a clear, commercially aligned marketing plan is no longer optional.
This webinar session is designed to help hotel leaders and marketing teams step back, assess their current activity, and plan strategically for a profitable 2026.
Why This Matters:
Most hotels head into a new year with busy marketing calendars, not solid strategies. Marketing teams are stretched, budgets are often misallocated, and goals aren’t always clearly defined. This leads to reactive marketing and missed opportunities.
In this short but valuable session, we’ll show you how to:
Align your 2026 marketing plan with your commercial and revenue goals.
Create clarity and focus across your marketing activities.
Prioritise high-impact tactics that deliver profit, not just clicks.
Reduce over-reliance on OTAs through smarter direct booking strategies.
What We’ll Cover:
The 2026 Hotel Landscape – Trends, traveller behaviours, and what’s changing.
Building Your Strategy First – How to align marketing with business goals.
Setting Meaningful Targets – Moving beyond vanity metrics to KPIs that matter.
Prioritising Activities for Maximum Impact – Focus on what delivers real results.
Your 2026 Planning Framework – Practical steps to take back to your team.
Who Should Attend:
Hotel owners and general managers
Marketing managers and in-house marketing teams
Sales and revenue leaders who want marketing and business goals fully aligned
Anyone responsible for driving direct bookings and commercial growth in 2026
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