Big Bear A Digital Marketing Agency in Cambridge
We work with forward-thinking companies in Cambridge and beyond to support them with their digital marketing strategy, all the way through to implementation of their digital marketing plan towards success.
Digital Marketing Services from the Bears
Our digital marketing services are designed to elevate your brand and drive results. From PPC and SEO to social media and Linkedin Ads, we create tailored strategies that resonate with your audience.
SEO
Boost your search rankings and get discovered by people at the exact moment they need what you offer.
Social Media Consultancy
Engage your audience and grow your brand through expert social media strategy and increase brand awareness.
Email Marketing
Stay top of mind and turn clicks into customers with powerful email campaigns.
Web design agency Cambridge
Your website is often the first impression your business makes - so it needs to count. We design and build modern, user-friendly websites that not only look great but are built with performance, mobile responsiveness, and conversions in mind.
Whether you're launching a new brand or refreshing an existing site, our web design service ensures your online presence reflects your business goals and drives real results.
We work with Webflow, WordPress and shopify platforms, handling everything from design to launch - plus we offer top-tier website hosting and maintenance to keep your site running smoothly.
If you are looking to start a new project or are in need of a website audit get in touch.
Big Bear is a branding and digital consultancy proudly based in Cambridge City centre.
Working in harmony with in-house marketers, forward-thinking brands and industry change-makers to deliver Stunning Website, Design & Digital Marketing campaigns that make an impact since 2016.
Cambridge digital marketing agency
If you are looking for a digital marketing, social media marketing, search engine optimisation or even pay per click marketing look no further, we’ve got your back. Evaluating current digital marketing efforts is a foundational step to ensure alignment with market trends and optimise campaign effectiveness.
Every month we work with clients across a wide range of digital marketing services and marketing campaigns, utilising data analytics to optimise marketing campaigns and provide detailed reporting. Social media advertising is also crucial in enhancing brand visibility and engagement with local audiences.
If you are looking for digital marketing services in the Cambridge area which allow you to deliver real, measurable results with total transparency then we may be just for you.
Our approach to digital marketing
Research & Strategy
We begin every project with in-depth research to understand your market, competitors, and goals.
Whether it’s PPC, SEO, or Social Media Ads, we never guess - we use data to shape a strategy that’s built to work for your business by identifying specific keywords.
Targeting specific keywords allows us to improve visibility and drive traffic effectively, ensuring precise ad placements and measurable results.
Execution & Delivery
With a solid plan in place, we get to work.
We’re experts in what we do and we implement the strategy across all agreed channels, ensuring everything is aligned with your brand and objectives, allowing businesses to precisely target their desired audience.
This includes search campaigns that place ads across Google's and Microsoft's extensive network of search results, effectively increasing visibility and reaching potential customers.
We take care of the details - so you can focus on running your business.
Insight & Optimisation
Once live, we don’t just leave things running (we’re not into set and forget strategies).
We track performance, report transparently, and provide ongoing insights. When users search for specific terms, it triggers ads to enter an auction for placement.
Effective management and tracking of ad spend can significantly boost ROI and ensure that every dollar is well-utilised in reaching potential customers.
This allows us to make smart adjustments that maximise your return and drive continuous improvement.
Featured Projects
Genie Goals
Website Design and 'Home Goals' book design for one of Cambridge's most loved agencies.
Cambridge & Peterborough Combined Authority
Cambridge Design Partnership
SEO strategy and implementation
Paid social (LinkedIn Ads)
Website optimisation and content
Internal stakeholder alignment through workshops
Wiser Environment
A Complete Brand Transformation for Wiser Environment a Cmabridgeshire Based Environment Conultancy
The Regent Hotel Cambridge
A Digital Relaunch That Delivered Full Occupancy - The Regent Hotel Cambridge. Full website rebrand and SEO optimisation along with digital marketing consultancy.
Do you have a project that you'd like to discuss?
Are you looking for a new agency partner or have a project in mind that you would like to discuss? If so reach out and say hello
FAQs
Explore our frequently asked questions to understand digital marketing services and their impact.
Digital marketing encompasses all online marketing efforts, utilizing channels like search engines, social media, and email. It helps businesses reach their target audience effectively and measure results in real-time. By leveraging data and having the right knowledge, companies can optimise their strategies for better engagement and conversions.
SEO, or Search Engine Optimisation, involves optimising your website to rank higher in search engine results. This includes keyword research, content creation, and improving site structure. The goal is to increase organic traffic and visibility to potential customers.
Content marketing focuses on creating valuable, relevant content to attract and engage a target audience. This can include blog posts, videos, infographics, and more.
The objective is to build brand loyalty and drive profitable customer action. Understanding the target market is crucial to ensure that the content resonates with the intended audience.
Paid advertising allows for immediate visibility and targeted reach to specific demographics. It can quickly generate traffic and leads, especially for new products or services. This strategy complements organic efforts, maximising overall marketing effectiveness.Success in digital marketing can be measured through various metrics such as website traffic, conversion rates, and ROI.
Tools like Google Analytics provide insights into user behavior and campaign performance. Regular analysis helps refine strategies for continuous improvement.
Email marketing remains one of the most powerful tools for businesses to connect with their audience. It involves sending targeted and personalised emails to subscribers to promote products, services, or brands. Effective email marketing can build strong relationships, generate leads, and drive sales.
Our team excels in creating compelling email marketing campaigns that cater to the specific needs of our clients. We focus on delivering personalised content that resonates with the audience, ensuring higher engagement and conversion rates.
Additionally, we provide detailed reports and analysis to help businesses measure the success of their email marketing efforts and make informed decisions for future campaigns.
Search Engine Optimisation (SEO) is a critical component of any successful digital marketing strategy. It involves a series of techniques aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). Key elements of SEO include keyword research, content creation, and link building. A robust SEO strategy can drive organic traffic, enhance online visibility, and generate valuable leads.
The Big Bear team conducts comprehensive SEO analysis and provides actionable recommendations to boost your website’s performance. We ensure that our clients are kept in the loop with detailed reports and regular updates, allowing them to track the progress and effectiveness of their SEO campaigns.
Success in digital marketing can be measured through various metrics such as website traffic, conversion rates, and ROI. Tools like Google Analytics provide insights into user behavior and campaign performance. Regular analysis helps refine strategies for continuous improvement.
We provide meaning reports each month and talk through with our clients what they mean and share insights and recommendations to help improve and move forward.