The Regent Hotel

Digital launching of an apart hotel with a rich heritage.

Web Design
The Regent Hotel
About the project

The Regent Apart Hotel, a prominent feature in Cambridge's city centre since the 1850s and part of the City Stay hotel group, embarked on a journey with Big Bear to revitalise its online presence with a new website for their business relaunch.

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Project information

Capitalising on our extensive experience in the hotel and hospitality industry, The Regent sought Big Bear's expertise to develop a modern, adaptable website. The focus was on integrating online booking capabilities and ensuring the site's ease of modification.


The hospitality industry is fiercely competitive, necessitating a standout digital presence. The Regent faced the task of not only distinguishing itself from the competition but also driving new traffic to attract first-time guests to their unique apart-hotel offering.


Our response to these challenges was multifaceted:

Website Design: We crafted a distinctive website that set a new standard in the city, reflecting The Regent's unique character. The site, developed on WordPress, provided the desired flexibility and independence for the hotel staff.

Driving Website Traffic: Focusing on speed, performance, and user experience, we created a website optimised for both user satisfaction and search engine performance. Our custom SEO strategy, coupled with effective PPC campaigns, significantly boosted website traffic and direct sales.

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Website built within
30 days
Increase in traffic

The synergy of SEO and PPC efforts led to a substantial increase in potential guest visits each month, enhancing direct bookings and profitability. The successful digital marketing strategies, along with the user-friendly website, have propelled The Regent's growth since its reopening.

Lessons learned:

Innovation in the digital realm often leads to two outcomes: either lack of adoption or widespread admiration and emulation. In the case of The Regent, our bold approach became a benchmark for others, signifying leadership and influence in the digital marketing sphere.


Working with The Regent was a rewarding experience. By entrusting us with their website redevelopment and comprehensive digital marketing strategy, we were able to create a lasting digital asset that continues to drive the business's success.

Cambridge photo credits:  by Jean-Luc Benazet

The Regent Hotel
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