Hotels have long used various marketing channels to reach potential guests, but in recent years, social media has emerged as a powerful tool for hotels to connect with guests. In fact, 78 percent of guests say they are more likely to book a hotel that they can contact via social media.
With that in mind, let's take a look at some of the ways hotels can use social media to boost their marketing efforts.
Use social media to share your story.
Your hotel's story is what sets you apart from the competition. Whether it's the history of your property or the unique amenities you offer, sharing your story on social media is a great way to capture the attention of potential guests.
Use behind the scenes content to promote your hotel
Your guests want to see what goes on behind the scenes at your hotel. Share photos and videos of your staff working, preparing for events, or simply going about their day-to-day tasks. This type of content humanises your brand and makes potential guests feel like they know you before they even step foot in your property.
This is also a great way to show anything that is unique to your hotel. If there is a special way something is prepared or used this is your way of showing this to your potential guests.
Use stunning visuals.
It's no secret that guests love beautiful photos and videos, which is why visual content is so important for hotels on social media. Share stunning photos and videos of your property and the local area to give potential guests a taste of what they can expect if they book a stay with you.
Utilise user-generated content.
User-generated content is a great way to show potential guests what your hotel is really like. Share photos and reviews from past guests on your social media channels to give potential guests an authentic look at what it's like to stay at your property.
Offer exclusive deals and promotions.
Social media is a great place to share exclusive deals and promotions with your followers. Guests are always on the lookout for a good deal, so be sure to promote any specials or packages you're offering on your hotel's social media channels.
Keep your channel updated and active regularly.
It's important to keep your hotel's social media channels updated regularly with fresh content if you want to capture the attention of potential guests. Posting regularly also lets potential guests know that you're an active and engaged business that cares about its online presence—something that is becoming increasingly important to guests when booking accommodations.
Social media offers hotels a great opportunity to reach potential guests where they are already spending time online. By utilising some of the tips above, you can start using social media to boost your hotel's marketing efforts today!